The new wind is quietly blowing further & has a lot in store this summer!

Refounder Daisy Plas gave the unique and heartwarming style,
that characterizes Hampton Bays, a contemporary upgrade and continues on this course.

"Color is my favorite power!
A powerful message that reflects the core of our Belgian jersey label.

In New York the "Hampton Bays" stand as an icon for
a moment of relaxation, a break from the daily grind.
We love that feeling of 'really' being away for a while.
This iconic image remains the expression of our brand, of our designs.
up to and including communication.

Positive, relaxed, pure, honest, spontaneous and dynamic.

The story


our new dreamy summer

For spring summer 2021 we put our accent
on soft tones and cuddly materials.
The collection tells a "layback" summer story
on the basis of 3 themes ...


Our new summer will be one of watching and feeling.
A soft color palette with fresh poppy accent colors.
A mix of cuddly qualities and many structures.

The endless combinations,
by mixing the themes among themselves, are again key.
Sporty, casual, fancy? Mix and match!

Look and feel as long as you want, we sell "happiness!

this is our new summer feeling

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